Transparency

AI & Content Policy

Last updated July 2026

Everything here is AI-assisted

Season analysis, virtual draping, metal try-ons, shade matching, wardrobe looks, and the 3-month glow preview are all generated by AI from the photo you upload. Every generated image is an illustration — a simulation of a possible look, not a photograph of a real result.

How the Color Lab reads your photo

Your selfie is read three times in daylight terms and cross-checked, so your season lands the same way twice rather than shifting between attempts.

We use the full 12-season system — not four broad buckets — so you get your exact season and the shades that sit best next to your face.

Your photos are used to create your result and nothing else. Delete your account at any time and they go with you.

What our previews are not

They are not medical, dermatological, or cosmetic-treatment advice, and they are not a prediction or guarantee of what a product will do for your skin, hair, or appearance. Real outcomes depend on your skin type, routine, consistency, lighting, and many other things. Always patch-test products and speak to a professional about skin concerns.

Accuracy and consistency

Color analysis is subjective and lighting-sensitive. We run multiple reads and take the majority result to keep answers stable, but two different photos can still give different answers. Use your result as a starting point, not a verdict.

Images and copyright

Upload only photos you took or own the rights to. Don't upload a brand's campaign imagery, a photographer's work, or someone else's photo without permission. We don't copy, re-host, or restyle retailer product photography — when you share a shopping link we work from the item's described color and details, and we link you back to the original listing.

Brand names, retailer names, and trademarks that appear anywhere in the app belong to their owners and are used only to identify a product. Their appearance doesn't imply affiliation, sponsorship, or endorsement.

Community content

Posts in the community feed are created by members, not by us. Please label AI-generated images when you share them, credit artists whose work you post, and don't repost another member's photos as your own. Report anything that breaks these rules and we'll review it and remove content where appropriate.

Reporting an issue

If you believe content in the app infringes your copyright or uses your likeness without permission, contact us with a link to the content and proof of your rights. We'll review and remove infringing material promptly.

This page is maintained by Sheerly by Shah and is provided for information only — it is not legal advice. Please have counsel review before relying on it commercially.